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Outbound built for B2B-focused law firms.

Pipeline Engine at $997/month. Outbound to in-house counsel, HR VPs, and C-suite prospects who match your practice-area ICP. Every booked call checked against a written qualified definition.

Why Setorra works for your industry

Compliance-first outreach

Every email complies with ABA Model Rules (no client testimonials without disclosure, no guaranteed outcomes, no direct solicitation to regulated classes). Reviewed by our own legal counsel.

Practice-area ICPs

Employment law? We target HR VPs at 200+ employee companies. Corporate M&A? We target CFOs at companies with recent funding. We don't pitch generic "legal services."

Privilege-aware

We never surface client names or matter details in outreach. Your outbound is about your capability, not your confidential engagements.

Objections we hear — and the honest answers

Cold email for law firms? Isn't that against the rules? +

No. ABA Model Rule 7.3 permits written solicitation to businesses (not individuals) as long as disclosures are met. Our copy is reviewed for compliance.

We get clients through referrals and our network — do we need this? +

Same answer as agencies: referrals are lumpy, outbound is predictable. This is pipeline insurance for when the network is quiet.

What 30 days looks like

A 5-attorney boutique employment firm booked 8 qualified calls in 30 days with HR VPs at companies that had just received unemployment complaints. Two converted into $45K of new retained work in the following 60 days.

Illustrative scenario based on Engine tier benchmarks. Real case studies publish as founding partners complete their first 30 days.

See what this could look like for your firm.

Free 15-minute audit. We'll map your ICP, estimate pipeline potential, and tell you honestly if we can help.