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Outbound built for IT services & MSPs.

Pipeline Engine at $997/month. Outbound to IT decision-makers and ops leaders at $1M–$50M B2B companies. Every booked call checked against a written qualified definition.

Why Setorra works for your industry

We target buyers, not influencers

Not IT admins. CTOs, VPs of Ops, CFOs with IT budget authority. Our ICP filters disqualify junior titles automatically.

Signal-based timing

Outreach triggers on hiring signals (new engineering roles), stack changes, funding announcements, and security incidents in their industry.

Compliance-aware messaging

Your target prospects care about SOC 2, HIPAA, NIST. Our copy references this. No "increase productivity 10x" fluff.

Objections we hear — and the honest answers

We've tried outbound — inbox rates are terrible. +

Deliverability is 80% of outbound. We run dedicated warmed domains with daily monitoring. Most MSP founders try cold email off their primary domain — that's why it fails.

How do you handle technical prospects who smell a template? +

Every email is researched and drafted per prospect. Claude AI summarizes company news, hiring, stack, and funding. Your outreach reads like you actually looked at their LinkedIn.

What 30 days looks like

An 8-person MSP booked 14 qualified calls in 30 days; two closed into annual managed-services contracts at $85K combined ARR.

Illustrative scenario based on Engine tier benchmarks. Real case studies publish as founding partners complete their first 30 days.

See what this could look like for your firm.

Free 15-minute audit. We'll map your ICP, estimate pipeline potential, and tell you honestly if we can help.