For restoration companies doing $1M+/yr — water · fire · mold

We book the restoration jobs. You run the crew.

Done-for-you outbound for water, fire, and mold restoration companies. We put insurance-paying damage calls on your phone — property managers, adjusters, and facility leads in your service area. Every booked call is checked against a written qualified definition, and a call that does not meet it is replaced free.

Say goodbye to: storm-chasing shared TPA leads paying for the same lead as three competitors
Free · 15 minutes · No pitch · Cancel anytime · No long-term contracts.
Start with a 14-day pilot for $297. Monthly plans from $497, no setup fee.
Qualified = decision-maker at your ICP, confirmed budget, booked voluntarily. Not a form-fill, not an "interested" reply.
10+
Qualified calls / mo(Engine plan)
$16K+
New revenue / mo
7 days
To first booked call
A
Antwan McLaughlin
Founder · Setorra
· Connect on LinkedIn → · I run every account personally. You talk to me, not an SDR-manager.
Your first 30 days

Day one to your first review.

Days 1–3
ICP + service-area map
Which property managers, adjusters, and facility leads buy in your area.
Days 4–10
List, copy, domains
Hand-built commercial list, sequences written, inboxes warmed.
Day 11
First sends go out
First booked job calls typically land within the week.
Day 30
First review
Every booked call checked against the written qualified definition. Misses are replaced free.
Verifiable today: ✓ Founder on LinkedIn (linked above) ✓ Live Stripe + HubSpot integration ✓ Real-time client dashboard (preview below) ✓ Written qualified-call definition on every monthly plan
▶
From the founder
90-second walkthrough — Coming soon
Antwan is recording the founder walkthrough now — the system, end-to-end, no marketing. Click to leave your email and we’ll send it the day it goes live.
Trust
✓
Qualified-call definition
in writing on every monthly plan
✓
Cancel any time
no contract lock
✓
Founder-run
you talk to me, not an SDR-manager
First 10 clients only

Half off Engine for 12 months.

Engine: $498/mo instead of $997, locked for 12 months. In exchange you become our case-study client. 7 of 10 slots remaining.

No testimonials yet — first 10 clients get the rate in exchange for a real case study at day 30. Why we don't fabricate proof →

Price locks 12 months. Renewal returns to the standard rate. Setup fee applies.

Be honest with yourself

Who this is NOT for

×
Residential-only restoration shops.
We target the commercial half — property managers, adjusters, facility ops, multi-site operators.
×
Pre-revenue startups.
Outbound amplifies traction — can't create it from zero.
×
Sub-$3K deal sizes.
The math doesn't cover our qualification cost.
Our position

The SDR-agency model is broken.

The old model: you pay an agency $5K/mo. They hire an offshore SDR making $8/hr, who blasts spray-and-pray templates from burner domains. You get 50 meetings — 45 are garbage. The 5 real ones are despite the process, not because of it.

The Setorra model: one founder-run engine. We only take on businesses we can actually help. Every sequence is written by a senior operator, personalized with AI, and sent from warm domains we own. Every call is checked against a written qualified definition, and a call that does not meet it is replaced free.

Why it works: fewer clients, better margins per client, skin in the game. We can't scale to 200 clients — and that's the point.

Founder-run and deliberately small. This is not a throughput business.

Plugs into the stack you already run · HubSpot · Apollo · Stripe · Instantly
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HubSpot
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Stripe
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Instantly
A
Apollo
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Slack
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Brevo
AI
Claude AI
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HubSpot
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Stripe
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Instantly
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Apollo
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Slack
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Brevo
AI
Claude AI
The Setorra Pipeline Engine

Your entire outbound system, launched in 7 days

01
◎

We build your machine

Custom ICP profiling, outreach sequences, landing page, and tracking. Launched in 7 days.

02
★

We run it daily

1,500+ prospects contacted monthly via email and LinkedIn. Personalized, A/B tested, fully managed.

03
◈

You take qualified calls

Decision-makers who match your ICP, have confirmed budget, and booked voluntarily. Nothing else.

ROI Calculator

What's your pipeline worth?

Adjust the sliders. See what 10 booked calls per month actually means for your business.

Average deal size
$10,000
$1K$50K
Close rate
20%
5%50%
Qualified calls booked / month 10 (example, not a promise)
Pipeline value / mo
$50,000
Expected revenue (mo 1)
$10,000
Annual revenue impact
$120,000
ROI on Setorra investment
10.0×
At your numbers, one closed deal pays for Setorra 10× over. Engine: $997/mo.
Your dashboard

What your portal looks like on day one

Sample layout. Every client gets a live, real-time version from day one — calls booked, prospects reached, pipeline value, response rates.

Pipeline Overview — 30 Day Snapshot
Calls booked
13
Sample numbers
Response rate
4.8%
Live
Prospects reached
1,234
Live
Pipeline value
$68K
Live
Recent Bookings
··
••••••••••••
Discovery Call
Today, 2:00 PM
booked
··
••••••••••••
Strategy Session
Today, 4:30 PM
qualified
··
••••••••••••
Discovery Call
Tomorrow, 10:00 AM
booked
··
••••••••••••
Proposal Review
Tomorrow, 1:00 PM
qualified

Illustrative dashboard. Real data populates on day one.

Common questions

What buyers always ask first

How fast do I see results? +
Campaigns launch in 7 days. First booked qualified call typically lands in days 7–14. Full pipeline stabilizes around days 30–60. The qualified-call definition is published in writing on the guarantee page.
What does "qualified" mean exactly? +
A booked call counts as qualified when ALL five are true: ICP match, decision-maker title, shows up live, states a relevant need, not on the exclusion list. We define this contractually with you up front so there's no argument at review time.
What if a booked call is not qualified? +
Every booked call on a monthly plan is checked against the written qualified definition. A call that does not meet it is replaced free. The 14-day pilot has no outcome guarantee; you get a full report of what we did and what it produced.
Do I need a long contract? +
No long-term contract. Plans are month-to-month, cancel anytime. We ask for 30 days notice to wind down active campaigns cleanly so you don't leave suppression gaps.
Will I have to ghostwrite my own value prop or take the calls myself? +
You take the calls and close them — that's your job. We fill the top of the funnel. We won't invent your value prop, but we will help refine the angle once we see what gets replies. If you can't explain why customers buy, outbound will expose that — start with messaging, then come back.
Fit check

Your storm-season pipeline is decided in September.

We're a fit for some restoration companies and not others. Check honestly.

This is for you if
✓You run crews and have capacity for 5+ more jobs a month
✓You're doing $1M+/yr and want commercial-direct work
✓You want property managers and adjusters calling you — not storm leads
Not for you if
✕You want shared per-lead pricing — that's the model we replace
✕You need jobs this week (outbound compounds; it isn't instant)
✕You're under $500K/yr — the retainer math won't pencil yet

Next step: a 15-minute audit.

Free, no pitch. We map your service area, estimate your pipeline potential, and tell you honestly if we can help. Built for water/fire/mold restoration shops — local crews on Starter, multi-trade and multi-location on Engine and above.

Founder-run. We take on a small number of accounts so each one gets real attention.